Rule 5 is a consultancy firm, built around the tenacity of ‘rule 5’ from the Velominati cycling rules – which is all about being tough and overcoming obstacles. The client was looking for something punchy and professional that bought cycling and short term change management together.

This initial mood board helps set the tone for the company, with punchy colours and cycle based stock imagery. The #5 ‘short’ version of the logo is to be used across social media, as well as on business cards and invoicing literature.